Moschino Cheap and Chic Spring Summer 2008
Hi,
Welcome to Pecorina's blog :)
"Pecorina blog"
has been scribbled on every to-do list I've made for the last 2 years.
Writing ideas and topics to research have been notes in my phone, emails to myself, post-it notes stuck inside pages of books that ultimately end up stuck inside the vaccum cleaner but not anymore!
This blog is obviosuly to talk about clothes, second hand and vintage, conversations about which, I find, naturally flow from personal anecdotes into broader discussions of identity and place and time. There's a lot to say about fashion and life and history and everything in between.
I hope this adds something.
I apologise for the grammatical errors they are unintentional.
And leave a comment!
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I had a major research win this week which is what inspired Pecorina's first blog post. Researching fashion is funny in that I always randomly find what I'm looking for once I've given up looking. Knowning what collection a piece is from and who designed it is helpful when id'ing it. It's very cool to see a piece you own in brand advertising material, in magazine editorials or worn by someone famous. This gives a garment context, it gives a sense of the impact it had at the time, and that's what makes a garment more than just another piece of clothing.
Sometimes this information is too hard to find so then it's part of my job to fill in the gaps. Sometimes you find it all, which in this case I did and was so excited I wanted to share it. Maybe someone else is searching for this too.
Moschino Cheap and Chic Spring Summer 2008 by Rossella Jardini, see below campaign images, runway footage, and a funny tabloid piece that really captures the zeitgest of the mid00s. Shop pieces from this collection in Pecorina's online store.
Moschino Cheap and Chic campaign images photographed by Patrick Demarchelier, featuring models Lera Sheremeta, Inna Pilipenko, Claudia Seiler.
A short runway video by Elle Magazine with BTS footage, captions about Moschino and funny music.
Daily Mail tabloid piece on Dita von Teese in Moschino Cheap and Chic SS08 at Coachella 2009. According to them her "footwear did nothing for her sex appeal", Lmao.
Background information: Rossella Jardini was the creative director of Moschino from 1994 until 2013. She was the muse of Franco Moschino and a lifelong collaborator, taking over from him following his death in '94. In 2013 American designer Jeremy Scott took over and remained until 2023. In February 2024 Italian designer Adrian Appiolaza was named as Scott's successor after an eerie period for Moschino where Scott's original successor, Italian designer Davide Renne, died after only 11 days in the job.
One last funfact, Moschino is owned by Italian group Aeffe, founded by designer Alberta Ferretti. Aeffe also manufacturered collections for Jean-Paul Gaultier between 1995 and 2013. The significance of that being, if you have a Jean-Paul Gaultier garment with an Aeffe tag then you know that garment was manufactured in Italy sometime between 1995 and 2013. That may seem like a huge time gap but honestly it's a great place to start.